Idea #48 of the EYE2018 Report
My idea would be to utilise social media platforms to inform young people why it’s important to vote, how they can register and where they can vote. Traditional forms of advertising such as billboards, TV and radio adverts no longer reach young people. The Reuters Institute for the Study of Journalism research suggests 51% of people with online access use social media as a news source34, which is in turn controlled by a particular echo chamber. Someone who is engaged in politics is more likely to see political calls to action on their social media channels. One way to challenge this would be to create ad hoc social media campaigns throughout Facebook, Twitter, Instagram and Snapchat. This could be done by engaging various political groups to utilise their networks and share a common message that emphasises the importance of voting among younger generations.
1. Why and how would this idea benefit young people?
2. Which groups in society would be impacted by this idea, and how can their different interests be accommodated?
3. What would be the practical steps to implement this idea in your town, your region, your country and/or at the level of the EU?