Sharing instead of owning: a new generation of Europeans values experience over status, access over ownership and sharing over self-interest.

 

How can Europe support a culture of start-up businesses with social impact?

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Sharing Economy, as we all know now, literally "sharing economy" and is an expression that favors a new model. Reuse, reuse, sharing: these are the perspectives of entrepreneurship, within which professionals, consumers and ordinary citizens are available skills, time, assets and for the creation of virtuous bonds based on the use of technology in relational way. According to a recent study by PriceWaterhouse Coopers the turnover of the sharing economy in Europe could be worth, in terms of transit volumes, € 570 billion by 2025. I will give a brief presentation of some of the many existing projects in Basilicata (my region) that use and have used the concept of sharing economy, in an environment that lives between depopulation and resilience, every year the region loses 3000 inhabitants, in 2065 it will fall below the threshold of 400,000, against the current 570.365. In 27 of the 131 municipalities in the region, there are less than a thousand inhabitants. Some of these run the risk of remaining completely uninhabited within a few decades. An example that The Telegraph has included in the list of Italian villages to visit absolutely Castelmezzano, a town built at the foot of the Lucanian Dolomites. The reason? The naturalistic beauties and the main of its attractors: the Volo dell'Angelo, a steel cable that allows, for 12 years, to "fly" about a thousand meters high between Castelmezzano and the village opposite, Pietrapertosa. Another example Craco, a small town in the province of Matera, until the 1960s, was the country of wheat. It produced so much that the 2000 inhabitants were not enough to cultivate the lands of wealthy families. The laborers also came from the Salento. A country, perched on a hill and surrounded by the badlands, no longer exists. His death began in 1963, when a landslide started to endanger homes and people who lived there. From 1974 the inhabitants were forced to leave their homes. Instead of the ancient village of Craco remains a scene of ancient beauty, chosen for decades to make films and short films. Many, from Francesco Rosi to Mel Gibson, have selected it to create scenes from their films. Now we move on to successful projects that have been successful at national and European level. The Comincenter (Community Information Center) is a project born in the spring of 2014 (before the appointment with European capital) inside a former FAL station (Ferrovie Appulo Lucane) in the heart of the City of Matera, which will be European Capital of Culture in 2019. the project is conceived and realized by Universosud which is (as we would say today) a Start up born in 2011 by a group of former university students with the desire to build and imagine their future in the south. What united them and still unites them is the desire not to give up, not to leave and to build a possible future in Basilicata. The business project has developed in the fields of communication (especially banking), in the planning of social and cultural events, in training and in the construction of "opportunities" for young people in the area. The project was born as an "incubator of people" of ideas and actions aimed at creating a new model on active labor policies, connecting the world of young university students and not with the world of work. They have worked hard and constantly over the years to refine the product and the process by betting with resources (economic and personal) without any public contribution. The concept was and is: to put people at the center even before the start-ups. They have renewed an unused public container and have turned it into an area full of opportunities, a place open to the community and to young people from all over southern Italy. In 2015, the University of Basilicata was looking for a private partner to provide services for students, communication activities, active labor policies and a link with the territory. Thanks to the results they were obtaining, they participated in the public evidence for the constitution of a university consortium and their know-how allowed them to set up ConUnibas succeeding in "institutionalizing" the actions developed in these years. Today the Comincenter, which will soon be based also in Potenza, has more than 750 members with an age group of 14 to 40 years and the most significant result for them is to know that 88.4% of the people who followed the their paths on active job search (Career tools) found a job opportunity. Then I would like to present you placeUP is an innovative web platform, developed by the architects Domenico Dimichino and Lia Brisacani, respectively co-founder of Slowfunding srl, a registered innovative startup that has made innovation a distinctive feature and synergy an added value , transforming the study of the territory into a fresh and versatile business idea. placeUP was created to enhance, share and rehabilitate places otherwise destined for oblivion, through a collective funding that generates benefits for both parties involved. Through an adequate exploitation of disused buildings, we show the potential of that inert patrimony to those who are looking for places to live. In this case, the new owners sharing their resources, can reactivate the property and re-open it, weighing the costs of management and maintenance. This allows the owner-buyer relationship to be freed from a condition of stalemate and immobilism, stimulating, on the other hand, the creation of interesting processes of collective interaction and new forms of cooperation between individuals, giving life to an innovative tool, capable of recovering and reactivating properties often of inaccessible value. Other wonderful project: The Allelammie association, established in Pisticci (Matera Ecoc 2019) in December 1997, proposes to develop associative forms, youth aggregations and their languages; deals with the conception, elaboration and production of projects in the cultural, artistic, social and cultural tourism sectors. It is the institution that for 16 years has organized the Lucania Film Festival, the first international film festival born in Basilicata. Allelammie provides goods and services, both tangible and intangible, in the sectors of production, promotion and cultural, artistic and social training. Among these: organization of artistic and cultural events with a regional, national and international dimension; cultural production, especially in the audiovisual sector; training, information and debate in the field of creativity, also oriented towards local development The target market is the sector of creativity, cultural industries and, more generally, the large sector of the so-called knowledge economy. By virtue of the national and international character of the projects promoted and implemented by Allelammie, the localization of this market in geographical terms, both for the client and for the recipients of the project actions, is to be sought not only in the regional panorama but also and above all in that national (for clients: Ministries, Foundations) and international, European species (EU). A SUCCESSFUL BRAND FOR A COMMUNITY FESTIVAL The Lucania Film Festival is the first international film festival born in Basilicata that takes place every year in Pisticci - Matera in August. It is a project of promotion, dissemination, film training, which aims to promote the knowledge and use of the audiovisual in all its forms. In its 18 years of history the LFF has grown enormously, earning an important artistic and social position in the international scenario of Cinema festivals. Festival "of people and places", the LFF is characterized by the intimate and confidential atmosphere between the public and the professionals who, every year, from all over the world reach the open-air cinemas of Pisticci, in the equipped spaces of the Tilt Art Center. On the film level, the Festival is recognized for the high quality of the thousands of cinematographic works of national and international origin. THE FESTIVAL OF PEOPLE AND PLACES As the brand says, the LFF is "a Festival of people and places", a community project that involves the involvement of all the main community actors. And the places - the squares, the terraces, the alleys, the evocative glimpses of the medieval old town of Pisticci - every year, in the heart of the Lucanian summer, are transformed into open-air cinemas where the magic of cinema is aired, in a unique and familiar atmosphere, considered one of the main elements of originality and therefore the trait that distinguishes the LFF from the other national and international festivals. This atmosphere is composed of a series of elements that are highly recognized among the audience, including the accessibility , proximity with directors and actors, high attendance of young people and children. This gives the LFF a dissemination and educational function, which is able to bring to the cinema even an audience of non-employees, revealing as a unique opportunity to broaden cultural horizons for the local community and to contact other worlds and cultures, even far away . For this reason, the LFF is a wellness experience for its users, offering the possibility of spending a cultural holiday in a territory capable of providing a rich tourist offer in a winning mix of cultural events, food and wine, art, history , leisure, environment and territory. THE CINEMA AS DEVELOPMENT OPPORTUNITIES One of LFF's future objectives is to increase guests' attendance, not only during the days of the event, but throughout the year, thanks to the many activities that are carried out within TILT, the center for the Regional Creativity of Pisticci, managed right from the factory-LFF: film training with schools; self-financing cinema courses; trans-disciplinary promotion projects: cinema and literature, cinema and food, cinema and cultural marketing, etc. All this makes the LFF a successful synthesis of two of the rapidly growing sectors in Basilicata, namely cultural tourism and, above all, cinema as an industry with great possibilities for development and booming in the region. They are among the protagonists of the process of Matera - European Capital of Culture - .2019 We have too: Casa Netural is a house, in Matera, Italy, which brings together people from all around the world, and where you can regenerate yourself and realize your ideas about social innovation, culture and creativity. Casa Netural is a coworking and, coliving space, and an incubator for cultural and creative enterprises. their projects: Mammamiaaa! is a project of Matera 2019, European Capital of Culture. A co-production by Matera 2019 and Casa Netural, in collaboration with Idlab and John Thackara, part of the “Radici e percorsi” theme. A series of dinners (in Italy and around the world), where the whole family shares their knowledge and experience of food through cooking. Bibliomater. Cucinetural. Netural family. Netural walk. Netural talk. Netural Agri. Netural farm. The district re light. (The Ri-light District, born from the collaboration between the Casa Netural and the Quartiere si Muove associations, is a project with the aim of making the historic district of San Pardo, Matera, the home of all citizens. builds, is celebrated together to design new forms of neighborhood relations and new uses of urban space, encouraging a deeper redevelopment, of a cultural and social type, capable of self-regeneration.For Christmas 2017 many free events have been realized and open to all citizens.) in the end: GoDesk is a COWORKING AND INNOVATION SPACE placed in Potenza. GoDesk is a shared workspace designed to inspire, to cut down fixed costs of companies and professionals, to promote exchanges among coworkers, clients, to improve their skills and knowledge in a way to stimulate innovation. Godesk has set up different activities in order to help the cooperation between the "residents"  and to improve their capacities and business opportunities. Designed to run ideas into affordable and sustainable manner, GoDesk is also very active as BUSINESS ACCELERATOR as it offers a unique ecosystem of resources, inspiration, and collaboration opportunities. The mentorship programmes or some of services for startups, freelancers and small enterprises delivered are based on the educational strategy of WBL (Work Based Learning), such as involving learners working for an employer, job shadowing, sharing entrepreneurial experience, apprenticeship, internship and others as such. Despite Godesk is a very young organization, it has different professionalism and competencies in its founders: eight senior and junior entrepreneurs with experience in different fields such as marketing, media and communication, education and training, business consultancy, European projects Management.

Votes: 39

le problème des entreprises est qu'elles fonctionnent dans sur un modèle capitaliste, au service des actionnaires qui ne prennent pas en compte l'intérêt général dans leur production. la seule vraie solution est la socialisation des moyens de production par la propriété d'usage des travailleurs sur leur outil de travail. qui est mieux placé pour bien produire que les citoyens eux-mêmes ? on voit empiriquement que les entreprises gérés par les travailleurs sont plus écologiques, socialement plus juste etc...il faut aussi la renationalisation des banques pour que l'on puisse contrôler le crédit et choisir démocratiquement quels projets nous voulons financer plutôt que de croire en la bonté fictive du capital. ce n'est pas des incitations de l'état qui changeront quoi que ce soit. la vraie solution, c'est que ceux qui créent la richesse aient vraiment le pouvoir dessus. voilà comment vraiment émanciper le travail et assurer le bien commun !

Votes: 70

I propose that Europe should provide a tax relief for start-up businesses until they reach a certain amount of income in order to encourage more start-ups to start their own business. In addition to this, there should be more information put out there in regards to relevant funds that are available for new entrepreneurs. Many people do not know the opportunities available to them and are also afraid of the taxation they will have especially at the beginning. They also use lack of funds as an excuse therefore I propose the EU should be more open about their funding for entrepreneurs.

Votes: 82

I think the first thing that is necessary for this concept is first initiating knowledge of social impact in line with concepts that exist such as the Sustainable Development Goals which gives a base of ideas, numbers and achievements that are global, known and trackable. I believe that secondly people need to be thought the different between a business start-up and a social enterprise - a clear cut education program through Social Media Platforms, supporting organisations that teach such knowledge and collaborating, and possible recruiting youths who already have such knowledge as representatives of this knowledge to coordinate trainings with a framework within schools nationwide or even online classes. This will allow the creation of new jobs, the creation and spreading of word and informal education that is necessary and not generally known!

Votes: 109

Europe could have some form of European Court of Business, for enterprise to fight if they are threaten unfair in local court. Judges elected by Euro Perlament. Juedges need to have experience in national courts. This could not be a tool for multinational corps. (these are not our friends, not always, and often not) It is not always about startups, sometimes it is more important to promote midle size companies to rise, and be more competive and ready to trade. Companies generally work to offer some needs. Some needs need to be fulfilied by govertment, since they are not profitable enought, but have high outside effect. (not reflected in price) Like transport service, health, education, Pensions. It could help to have shorter work hours (more like 30h/week) since that leaves more time for social activity or family. There could be a way to work part time for old people, so they still can work, but at less hours. Grants for startups could be sector selected, focused on field where we have lacks. Like reneawable energy. Some public investment have social impact, like transport or urbanization. They help people connect. It is important to keep labour at work. Feeling useful has greatest social impact. It could be achieved by lowering income tax on low income families. Europe need to learn how to tax capital (not let it avade to tax heaven), and embrace europe tax (from CIT, capital gain, or stock operations). Europe need to be cautions with free trade with countries which abuse labour. The solution may be to just produce more locally.
Vote up!

Votes: 110

You voted ‘up’

I don't think it's always about social impact. Many of the new business models are simply made to cut costs, gain more income or to improve existing services. People noticed that if they don't use some of their equipment or space, they can simply rent it out. Or they can save money and room in their apartments not owning stuff but using access to shared devices. It's the way smart cities are going towards - car sharing, public bicycles, coworking spaces etc.

Votes: 143

Europe can create mechanism for embracing social entrepreneurship and encourage member states to create legislation that helps business to create bigger and longterm social impact

Votes: 141